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Startup SONAH GmbH Enters Australian and New Zealand Markets with Park Agility

Aachen, Germany, 16/08/2023 SONAH GmbH is partnering with parking solutions

provider, Park Agility, to bring its AI-enabled, camera-based sensors from Europe to

Australia and New Zealand.

Germany-based SONAH GmbH has been active in the European smart parking market

since 2016, with a rich record of successful projects for public and private clients alike.

Possessing a similarly excellent reputation in Australia and beyond is Park Agility, a

company which designs and implements holistic parking guidance solutions for its clients. As

of August 2023, Park Agility will be adding the sought-after capabilities of a camera-based

sensor to its portfolio.

SONAH's GDPR-compliant and camera-based sensors are equipped with advanced artificial

intelligence, enabling them to digitize up to 50 parking spots at once per sensor and deliver

live and reliable occupancy data with over 98% detection quality. By processing the captured

data in real-time at the edge, SONAH's technology provides remarkable accuracy in not only parking space availability, but also in other use cases such as traffic monitoring, vehicle

counting, and parking enforcement. Now, the technology will be integrated into Park

Agility’s solution offerings, including parking guidance systems; wayfinding signage; and precinct signage solutions. Park Agility is excited to add SONAH's camera-based technology to augment its range of sensors.

“We are delighted to be joining forces with an industry leader in outdoor single parking bay

detection. By incorporating a camera-based solution to our service offering, we continue to

provide innovative, robust, and accurate technologies to both privately and publicly owned,

on and off-street parking assets - and SONAH is the perfect partner to supply Park Agility’s

SenseIQ management system with accurate, real-time data on occupancy and usage.” Brad

Burrows, General Manager at Park Agility.

“Partnering with Park Agility is really bringing us to the next level. We are set on expanding

worldwide and realizing our potential on the global stage, and this is a major step forward in

our internationalization strategy. Having such a tech-savvy and experienced partner on our

side will help us leverage the markets in Australia and New Zealand - taking us both towards

our shared goal of building sustainable and ethical urban areas.” Victor ter Smitten, CEO at


About SONAH GmbH:

SONAH is a Germany-based smart parking company, supporting cities across Europe in

solving multiple everyday parking, traffic, and waste management issues. Using camera-

based, embedded vision sensors, SONAH gives cities and businesses the power to simplify

complex decisions and work towards healthier, more sustainable city environments.

About Park Agility:

Park Agility is a leader in parking automation solutions that drive user engagement and

operational excellence. Using a blend of software, sensors, directional LED signage and AI,

we empower asset managers, cities, owners and parking customers with operational

simplicity, higher asset yield, and a sustainable solution that helps to reduce parking stress

and emissions.

Press Contacts:


Eli Paull

+49 15208936399

Park Agility

Brad Burrows

+61 417672754


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